ACTION ALERT 1: Dunkin Donuts
30 05 2008This is not the work we normally do, but we were so upset by these two stories that we felt we had to act.
This week added insult to injury:
1) Insult
Dunkin Donuts ran an ad with Rachael Ray (America’s favorite 30-minute cook)…
Yes, that’s a kaffiyeh!
We take delight in the way the kaffiyeh, a traditional peasant head covering, has become a fashionable part of U.S. pop culture. And here it was in a Dunkin Donuts ad!
But not so fast, said Michelle Malkin - a far right buffoon who often utters anti-Arab and anti-Muslim sentiments. Malkin accused Dunkin Donuts of failing to recognize that the kaffiyeh “symbolizes murderous Palestinian jihad” and is “a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos.”
Instead of weathering the silly dust-up, Dunkin Donuts folded and pulled the ad.
We cannot tolerate a situation where Michelle Malkin defines what is culturally acceptable, in effect becoming the P.C. Czarina of the far right.
Tell Dunkin Donuts to reinstate the online ad, and let them know that they should not be bullied by petty bloggers. Make your voice heard.
The head of marketing at Dunkin Donuts is Frances Allen; her e-mail address is frances.allen@dunkinbrands.com
The Dunkin Donuts Customer Care service line: (800) 859-5339. Be patient calling this number, it takes some time to get through. You can e-mail your concerns to customerservice@dunkinbrands.com or send a letter to:
Dunkin’ Donuts Public Relations Department
130 Royall Street
Canton, MA 02021
Tel: 781.737.5200
[...] In part One, we brought you the insult delivered to Arab Americans this week when Dunkin Donuts yanked an ad featuring Rachael Ray in a scarf that may or may not have been a keffiyah. [...]